Entrepreneurial development contest: LGBTIQ identity

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We are all equal, we all have the same rights

Client: Buenos Aires City Government — Entrepreneurial Development Program

Brief: Create an original graphic symbol for the LGBTQ+ community that could stand as a cultural brand with its own identity — distinct from existing flags and iconography. Solution: A flower symbol derived from the structure and values of the original 1978 Pride flag by Gilbert Baker. Each color retains its original meaning: life, healing, sunlight, nature, serenity, spirit. The form evolves the reference without replacing it.

Result: Winner — Category: Originality & Innovative Content, 2011. Symbol registered with INPI (Exp. 30261). Active cultural brand relaunching in 2026.

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